DALLAS, July 8, 2021 / PRNewswire / – Bonchon, the internationally revered restaurant brand known for its iconic Korean Fried Chicken, continues to lead the restaurant industry with explosive growth, record revenues and industry accolades, all derived from its strategic shift in operational initiatives and the work and passion of their franchise partners and team members.
Bonchon’s strong sales performance has been an outlier throughout 2020 despite the global challenges facing the restaurant industry. According to Black box intelligenceâ¢, Bonchon consistently outperformed all other foodservice segments in 2020 while continuing to grow its US store count and positive same-store sales. They maintained this momentum through 2021 with positive same-store sales of 15.3% as of June 26, 2021.
âBonchon remains one of the fastest growing restaurant chains in United States thanks to the hard work and perseverance of our franchise partners and members of our team during a year of unprecedented industrial challenges â, declared the CEO of Bonchon, Flynn dekker. âSales growth has continued to increase thanks to strategic improvements in operations, supply chain and technological innovation. These strategic changes have not only enabled Bonchon to further increase its turnover, but also to continue to expand our presence with new openings in the United States â
Bonchon’s impressive performance has been fueled by quick and aggressive pivots to new technology and streamlined operations including a standardized point of sale system, online ordering launch, strong partnerships with third party delivery companies and delivery integration through their proprietary online ordering channels in partnership with DoorDash Drive. To support new and existing franchisees, the company added experienced team members and field business consultants to provide training on operational best practices, customer service, food quality and menu strategy. These technological and operational investments have paid off, contributing to the company’s average annual unit growth rate of 25.4% over five years.
Earlier this year, Bonchon launched its first two company-operated quick and casual restaurants, which debuted in Addison, Texas and Towson, MD. The new model has been well received by franchise partners, to such an extent that 72% of the 23 locations scheduled to open by the end of the year will be in the fast-casual format. Bonchon continues to offer flexibility in the design of restaurants with casual, quick and non-traditional service models.
Achievements related to increased sales and an increased national footprint have earned the company numerous accolades over the past year. More recently, Bonchon was first recognized in News from the nation’s restaurants ” 2021 “Top 500 Restaurants” where they ranked # 208 and were in the top 10% of the top 250 in terms of unit growth. They were also named Quick casual magazines 2021 “Top 100 Movers & Shakers” for the second year in a row and debuted in of the entrepreneur “List of the 500 Franchises 2021 “.
Founded in South Korea in 2002 and established in United States in 2006, Bonchon, Korean for “my hometown”, is known for its crispy and double fried chicken. The international brand currently has more than 110 American restaurants with franchise outposts in Arizona, California, Colorado, Connecticut, Washington DC, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, New Jersey, North Carolina, Nevada, new York, Ohio, Oregon, Pennsylvania, Texas, Virginia, and Washington. Bonchon has more than 370 sites around the world including Thailand, Philippines, Singapore, Cambodia, Burma, and Vietnam.
Bonchon is regularly recognized for its fan favorite chicken, notable growth and forward thinking business practices. Bonchon has been recognized by Business Insider as the “gold standard for fried chicken”, beating five major restaurant brands for “best chicken wings.” The brand was recently included in Nation’s Restaurant News’ 2021 âTop 500 Restaurantsâ, Fast Casual Magazine’s 2021 âTop 100 Movers & Shakersâ and Entrepreneur’s â2021 Franchise Listâ.
Contact: Mike Stommel, [email protected]
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