Chef Richard Sandoval launches first immersive multisensory campaign in honor of Día De Los Muertos

Posted: October 5, 2021 at 7:30 a.m. MDT|Update: 49 minutes ago

MIAMI, October 5, 2021 / PRNewswire / – Richard Sandoval Hospitality Honors Día De Los Muertos with the Launch of Its First-Ever Global Immersive Campaign. Of October 5, 2021, through November 2, 2021, over 30 participating venues – both domestic and international – will offer guests a chance to join in the celebration with marigold-inspired food and drinks, a signature Spotify playlist, chef-led online tutorials Richard Sandoval and more.

Exclusive menu items inspired by the Altar of Muertos or “Altar of the dead” include a Confit of Ancho from Chile – pork belly stew; Short Braised Rib; and Pumpkin Bread Cake made with caramel “tacha” pumpkin, orange blossom milk, spicy pepitas and topped with cinnamon ice cream.

With Patrón as the main sponsor, specialty drinks include the Marigold Marguerite; the Habanero Blood Orange Margarita; La Vela “The candle”; El Ojo “The eye”; and the La Calavera “The Skull”, a non-alcoholic drink made from passion fruit, lime, ginger beer and agua fresca hibiscus.

Guests will also be able to create some of these specialty dishes from their homes thanks to a virtual masterclass led by Chef Sandoval.

The Día De Los Muertos campaign will take a 360-degree approach, not only covering the food and beverage front, but offering signature activations, retail elements, cultural education, dynamic touchpoints for the brand. and bespoke pieces that celebrate the holidays.

To bring these bespoke pieces to life, Richard Sandoval Hospitality has teamed up with Mexico City based illustrator and artist, Chepé Daniel Baez whose work will be featured on Día De Los Muertos menus, accessories and retail items throughout the campaign.

The Día De Los Muertos campaign includes more than 30 participating Richard Sandoval Hospitality establishments in eight states, including Arizona, Colorado, Florida, Georgia, new York, Pennsylvania, Texas, Virginia and DC and five countries including United States of America, Mexico, United Arab Emirates, Serbia and Qatar. Participating locations can be found at

About Richard Sandoval Hospitality:
Richard Sandoval Hospitality is a leading catering group founded by a chef / restaurateur of Mexican descent Richard Sandoval and based at Denver, Colorado. Known for providing its customers with an unparalleled dining experience, this internationally renowned contemporary Latin restaurant group owns and successfully operates more than 45 restaurant concepts around the world. American restaurants span 10 states and the District of Colombia – as well as internationally in 7 countries including Costa Rica, Mexico, Nevis, Qatar, Serbia, Turkey and the United Arab Emirates. For a full list of restaurants and more information, please visit

Erica Badgley
[email protected]

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SOURCE Richard Sandoval Hospitality

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