Sporting KC and The Victory Project Join MLS and Continental Tire for Kick Childhood Cancer Campaign

Sporting Kansas City and The Victory project, the club’s philanthropic foundation dedicated to making an impact in the lives of children with cancer, will partner with MLS WORKS and Continental Tire in September to raise awareness and fundraise during Childhood Cancer Awareness Month.

The seventh annual Kick Childhood Cancer Campaign will see Sporting Kansas City and The Victory Project participate in several initiatives as part of a league-wide goal to strengthen research efforts to find cures for all types of childhood cancer and provide support to the one of the most vulnerable populations affected by the COVID-19 pandemic.

In the foreground, The Victory Project will continue its long tradition of honoring a child battling cancer at every September home game at Children’s Mercy Park. The VIP experience for every child consists of a visit to Sporting Kansas City training the day before the game, a night at the Great Wolf Lodge and a full day experience in the stadium’s Victory Suite.

Project Sporting and The Victory will kick off the month by partnering with the Community Blood Center for a two-day blood drive at Children’s Mercy Park from 9 a.m. to 3 p.m. Thursday and Friday. All donors will receive a co-branded face mask to further support public health and can book an appointment online by visiting savealifenow.org/group and enter Group code: CB8D or by calling 1-877-468-6844.

Fans can also visit Victorykc.org/5050 until the end of September to participate in the Kick Childhood Cancer 50/50 raffle. A winning participant will receive half of the net proceeds, while the other half will go to The Victory Project.

A variety of Kick Childhood Cancer retail items will be available during Sporting Kansas City home games in September, including limited-time scarves and beanies. For every beanie sold, a beanie will be donated to Children’s Mercy, where Sporting will also provide care kits for families courtesy of Continental Tire. Sports players will continue to take virtual tours with Children’s Mercy patients, while patients can use Rex the robot for other interactions with the team.

Additionally, the Victory Project’s Sporting Wishes program, which fulfills the wishes of children who relapse or are diagnosed with secondary cancer, will grant the wish of an 11-year-old Kansas girl with rhabdomyosarcoma by unveiling her own little home. in his family’s yard.

On the pitch, the Kick Childhood Cancer campaign will feature a commemorative gold ribbon on the official adidas 2020 MLS Nativo XXV match ball for use during all matches, as well as gold corner flags and goal nets. Gold Kick Childhood Cancer captain’s armbands and gold ribbon jersey badges will be worn by players, while technical staff will don Kick Childhood Cancer pins and PRO referees will sport gold bracelets.

At the league level, MLS and Continental Tire will partner with MLS clubs to “surprise and delight” pediatric cancer patients and healthcare providers with unique experiences and acts of kindness throughout. of the month of September. Continental Tire will donate sets of tires to patient families and hospital staff in each of the 26 MLS club markets to help offset the financial burden associated with driving to and from treatments and appointments.

Fans are encouraged to support the league-wide campaign by submitting “Messages of Hope” using #KickChildhoodCancer on social media. Continental Tire will donate $ 25 to fund pediatric cancer research (up to $ 50,000) during the month of September for each post using the hashtag. Fan-generated “Messages of Hope” will be used to produce personalized blankets and scarves for distribution to pediatric cancer patients during the holiday season.

A holiday auction will provide another fundraising opportunity later this year to benefit the Children’s Oncology Group. Items being auctioned will include autographed jerseys and soccer balls used by the game in September 2020 matches and other items donated by Continental Tire. The Children’s Oncology Group is the world’s largest organization devoted exclusively to childhood and adolescent cancer research, bringing together more than 10,000 childhood cancer experts in more than 200 major children’s hospitals across the world.


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About Ray Coulombe

Ray Coulombe

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